Consumer Products

To many people, Tunisia presents itself as an excellent example of a Mediterranean country that is also part of the Arab and African world due to its political stability and the dynamism of its society. It is also a country that marvelously combines tradition and modernity. Tunisia is a country that succeeds in combining its own indefinable charm with other, European-like qualities.

The Group, with its strong operations, quality products and customer service, has positioned its main brands such as La Menagere, Finesse, Spichoco, Spinuts and Margarina as leaders in the snack and packaged food industries.

At this point, we are looking to expand the product lines we distribute to include: health & beauty products, hair care products, over-the-counter medicines, and general merchandise including everyday products such as home care and auto care supplies.

Our marketing team develops comprehensive and successful marketing strategies tailored for each product type and brand. We productively achieve the company's goals through strategic market positioning, team building, prosperous negotiations, territory growth/development, high impact sales presentations, key client retention, and organizational leadership.

Our sales staff, essential component to a company's growth, possesses extensive experience and is very competent in getting products to the market at both wholesale and retail levels. They constantly work with retailers to successfully promote our brands, have extensive experience in merchandising and proactively assist our customers arranging promotional programs, store displays, in-store product sampling, and advertising.